privacy engineering . CIPA. VPPA. CCPA. GDPR - engineering, not overlay

A Privacy Proxy Hides the Symptom.
We Engineer the Cause of Your Stack.

White-glove privacy engineering inside your existing CMP, tag manager, codebase, and ad stack; so compliance is provable at the source, the fix stays after we leave, and your CPM, attribution, and analytics keep working.

Talk to a Privacy Engineer Active Issue? Send us your Scan →

THE THREAT TODAY

Paper compliance creates liability. Operational controls create defensibility.

92.7%

Of websites load trackers BEFORE consent (Industry Failure)

Jan 1, 2026

CPPA risk-assessment + audit rules enforceable - No grace period.

Buyers no longer accept "we have a policy". Regulators and plaintiffs demand evidence of what actually happens in the browser. That work is engineering, not advisory. And it has to be done in a way that doesn't blow up the revenue side of your business.

When we leave, continuity documenation

You can sustain operations on your own. We don't lock you in.

Every point-in-time engagement closes with a continuity package designed for the engineer or analyst who inherits the work. If you want continuous coverage, our retainer is there. If you want to take it from here, we hand you the keys.

Operational runbook — CMP admin steps · GTM rule maintenance · signal validation procedures
Decision log — Every choice made and why, so the next engineer doesn't reverse it
PR-level code annotations — Every commit explains intent, not just behavior
CMP-state snapshot — Before/after of cookie categorization, audience logic, consent rules
GTM ruleset documentation — What fires when, why, with dependencies mapped
Privacy regression test set — Drop-in CI tests so reversal gets caught at build time
Litigation evidence package — Timestamped artifacts of the fix and its effective date
Sustainment SLA recommendation — What good looks like going forward · retainer is optional, not coerced

Pre-consent leak paths

10 distinct paths fire before consent today

Uncategorized cookies

Cookies your team can't categorize today

Consent coverage

46%

Of total tag traffic is properly gated

Ad-tech revenue

At risk

Proxy products typically drop CPMs 8-15%

This is what most websites look like today, and most teams don't even know it. Red ribbons are tags firing before the user has given consent, every one is a regulator-citable violation. The striped column on the right is the part that scares general counsel the most: cookies your stack is dropping that no one on your team can categorize.

After our engineers work inside your stack. Every flow is gated, auto-blocked until consent, or strictly necessary. Every cookie has a name, an owner, and a defensible category. Your ad pixels still fire the moment the user accepts.

Consent-gated · safe Auto-blocked until consent Pre-consent leak · citable

The proxy problem

A Privacy Proxy is a tax, not a fix.

Overlay products (FreshPaint, edge-CDP routers, "compliance-as-a-proxy") sit in front of your site, intercept traffic, and block what they think violates consent. The scanner sees clean traffic. The dashboard turns green. The underlying implementation is still broken.

Proxy approach

Drops a layer in front of your site.
Blocks/Rewrites at the edge
Real implementation stays broken
Breaks legitimate measurement → CPM Drops
Distorts attribution + audience data
Recurring license → Paying forever

Suzu Labs Engineering

Fix lives in your stack
GTM rules + CMP config + Code Commits
Cause removed at the source
Legitimate ad-tech keeps firing → CPM Preserved
Attribution + audience data accurate
We leave. Compliance Stays

Privacy proxies were built for buyers who don't have engineering capacity. If you do, paying a recurring tax to mask broken tracking is the most expensive way to stay compliant.

What we actually do

Not audit-and-handoff. We are in your codebase, in your tag manager, in your CMP admin, in your CDN logs.

Code-Level Remediation

PR-merged auto-block, consent gates, signal validation. Shopify · HubSpot · headless · custom CMS.

CMP Operations

OneTrust admin · Google Consent Mode v2 · category restructures up to four-figure cookie counts in a session.

Pixel & Tracker Hunt

Nested cookie diagnosis · GTM deep audits · GPC / GPP / Sec-GPC signal validation.

Privacy Forensics

CDN log correlation · chain-of-custody · regulator-, plaintiff-, insurer-grade evidence packages.

Multi-Domain Architecture

Templatized vs custom-page consent · affiliate / partner SLA design · subdomain scope decisions at scale.

CI/CD Privacy Tests

Headless privacy scans in CI; fail builds on tracker regressions. Shifts privacy left.

Ad-Stack Preservation

Compliance without breaking CPM, audience match rates, attribution, or measurement. Revenue intact.

Evidence Generation

GDPR Art. 30 · CCPA disclosure · regulator submission packages · litigation hold artifacts.

Four ways we work.

vCPO + Engineering

Privacy Office

Named virtual Chief Privacy Officer at the executive layer · in-stack engineering retainer underneath · single accountable team from boardroom to browser. Replaces the cost and ramp time of hiring an internal CPO plus 2–3 privacy engineers. For organizations without internal privacy leadership who need both regulatory accountability and production-grade execution.

Retain

Continuous Privacy Engineering Retainer

For organizations with their own privacy leadership who need engineering capacity in the stack. Dedicated engineering hours each month, environment context loaded, runbooks ready. Continuous monitoring + active fix work + monthly evidence packages. The fix lives in your code, not in a vendor's proxy.

Continuity Docs

Active Issue Engagement

Scanner found something? Plaintiff demand letter? CPPA notice? Send us the scan output, we triage in 24 hours and ship a remediation plan with code-level proof. Every engagement closes with a continuity package so your team can sustain operations without us. No retainer required.

Continuity Docs

Privacy Architecture Review

Multi-domain consent strategy before you scale. Affiliate / partner SLA design. CI/CD privacy regression test design. Done before procurement, not after a lawsuit. Includes continuity documentation so your team can execute the architecture without us in the room.

A Privacy Proxy Hides the Symptom.
We Engineer the Cause of Your Stack.

Paper compliance creates liability. Operational controls create defensibility.

You can sustain operations on your own. We don't lock you in.

Technology Flow

From every script your site fires → to the cookie it drops.

A Privacy Proxy is a tax, not a fix.

Not audit-and-handoff. We are in your codebase, in your tag manager, in your CMP admin, in your CDN logs.