Suzu Labs In The Media

Data Privacy Week 2026: Why Good Intentions Are No Longer Enough

Written by Information Security Buzz | Jan 26, 2026 7:00:00 PM

See Full Article: https://informationsecuritybuzz.com/data-privacy-week-2026/

It’s Data Privacy Week, the annual international awareness initiative from the National Cybersecurity Alliance (NCA) aimed at empowering individuals and businesses to value individual privacy, safeguard data, and build trust.

“Your online activities generate a treasure trove of data – from your interests to your purchases, as well as your online behaviors, and it is collected by websites, apps, devices, services, and companies across the globe, and can even include data about your physical self, such as health data,” the NCA says.

The week, cybersecurity experts from many companies shared their data privacy and risk advice with us. Let’s hear what they had to say

From Documentation Theater to Operational Proof

“For businesses with websites, virtually every one, privacy compliance is moving from documentation theater to operational proof,” says Michael Bell, CEO and co-Founder Suzu Labs. “The regulatory environment no longer accepts “we have a policy” as sufficient. Regulators and plaintiffs now ask ‘can you prove what actually happens?”

Bell calls this the 92.7% Problem: “Nearly all websites load third-party trackers before user consent is given. That’s not a configuration problem at the margins. That’s an industry-wide failure of the consent model as implemented. The banner exists. The policy exists. The trackers fire anyway.”

“This is exactly the gap between stated controls and actual controls that creates legal exposure. When plaintiffs’ attorneys or regulators examine what’s technically happening versus what disclosures claim, they find daylight. This daylight becomes litigation.”